Bright orange, bold type, and an upward-pointing arrow became the backbone of the visual system: symbolizing goals, growth, and that constant push forward. The campaign leaned into the app’s dog mascot to celebrate the joy of running, one ad even features a smiling dog mid-run, inviting viewers to feel that same energy. Mountains, trails, and dynamic runners brought the concept to life across digital and print placements.
The design doesn’t whisper, it cheers. With punchy colours and a tone that mixes warmth with motivation, the ads strike a balance between high energy and heartfelt support. The messaging builds a strong emotional connection. This campaign positioned Ace Runners as more than just an app, it’s your team, your coach, and your biggest fan.
While working as an in-house designer, I had the opportunity to refresh Knowledgehook's brand, including the main logo, colours, typography, illustrations, and style guides.
Freelance project for a non-profit organization, designing both a book cover and interior with illustrations for two books by the same author. The designs have hand-lettered titles, illustrated covers, and illustrations throughout that utilize AR technology.
Jay's Cafe is a personal design project for a cozy cafe. Exchanging small tables for comfy booths and couches, Jay's Cafe provides a friendly atmosphere to spend the day in. The logo and designs reflect the warm and inviting tone for this fictional cafe.
